Premium Hair Care Brand, “Natures Gentle Touch” Announced as the Official Hair Care Partner for the Miss Eko 2012 Pageant
Preparations towards the successful hosting of the first edition of the Miss Eko 2012
has recorded a huge boost as the organizers have successfully enlisted
the support of one of Africa’s leading hair care brands, Natures Gentle Touch as a project partner.
This was announced in a press release by the CEO of X-Media Entertainment, Ochola Joselyne,
who are the project managers for Miss Eko 2012. She informed that the
endorsement from Natures Gentle Touch is a major catalyst that will
ensure the success of the project. With the wealth of experience that
Natures Gentle Touch has both in beauty products development and its
application as well as her representation by renowned pageant winners
like Oluchi Orlandi and Agbani Darego, their presence as a sponsor of Miss Eko 2012 is a huge inspiration to the participants.
Speaking on the partnership, Ukachi Obiuzor,
the executive director of Recare Limited, owners of Natures Gentle
Touch, informed that as a brand dedicated to providing hair and scalp
care needs for Africans, Natures Gentle Touch is always disposed towards
providing assistance that will impact positively on the overall beauty
and self confidence of the woman.
She disclosed that as a pre-event
preparatory plan, the brand will take the contestants through a healthy
hair care program where they will gain knowledge and understanding about
the nature of their hair and how to take care of it. Equally some of
the contestants who might be undergoing challenges with a particular
hair and scalp problem will be taken through a corrective treatment and
will have her hair in great shape before the main event.
The Natures Gentle Touch Hair Institute
is also lending her assistance to the project. The beauty and style
conservatoire established by the brand to train aspiring hair stylists
will deploy her resources to provide professional hair styling for the
contestants during the pageant.
Miss Eko 2012 is a beauty pageant integrated as part of the 18th National Sports Festival which will hold in Lagos in December.
No comments:
Post a Comment